Voila Cool Stuff Glace Verpackung vum Kamal Rizk - Bold Branding

D'Wierk Voila Cool Stuff Glace Verpackung vum Designer Kamal Rizk - Bold Branding ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2022

Voila Cool Stuff Glace Verpackung

vum Kamal Rizk - Bold Branding

Client: Voila Dessert Shop

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

22,155

Verifizéierte Präisgewënner

Präisstatus fir #131926 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Voila Cool Stuff Glace Verpackung

Dëst ass eng Serie vu Packagen fir 9 Glace Goût Designen, vereenegt ënner engem emblematesche Logo, an deem den Designer d'Presentatioun vun der Glace ëmgebaut. Hien huet en neit Thema erstallt, duerch deen hien déi verschidde Goûten a Form vu symbolesche Friichten an Nektarmuster nei virstellt, originell Typographie, an och relevant frësch Faarwen, déi d'Designelementer ënnersträichen. Den Design erstellt einfach d'Konzept vum Goût duerch d'Zong-Ikon, déi an der ganzer Gamme benotzt gëtt, an erënnert eng aner Manéier fir et ze senséieren.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Voila Cool Stuff Glace Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Voila Cool Stuff Glace Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Voila Cool Stuff Glace Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimensiounen & Verpackung: Various Tapered Paper Ice Cream Containers
Tags: branding, packaging, packaging, illustration, typography, icecream, identity
Produktiounstechnologie: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Design Erausfuerderung: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Fuerschung: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiratioun: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Projetdauer: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Operatiounsablaf: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Teammemberen: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager