D'Wierk Sdda Firmenidentitéit vum Designer Guorong Men ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2022

Sdda Firmenidentitéit

vum Guorong Men

A' Design Award an Eisen Gewënner an der Kategorie Grafik

10,492

Verifizéierte Präisgewënner

Präisstatus fir #131730 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Sdda Firmenidentitéit

SDDA ass eng Firmenidentitéit, déi fir eng Danzsport-Associatioun mat Sëtz zu Shandong, China, entwéckelt gouf. Dat fréiert Logo huet eng detailléiert Danzfigur benotzt, déi dacks mat de Marken vun anere Associatiounen duerchernee bruecht gouf. Déi nei Identitéit vereinfacht d'Positioun zu enger eenzeger, kontinuéierlecher Linn. Dës Linn kombinéiert zwee Danzpartner, e Bierg an rotéierend Danzschrëtt. Zéng zesummenhängend Grafiken weisen klassesch Danzpositiounen a maachen d'Relatioun vum Kierper méi liicht liesbar. D'Identitéit gëtt op Wettbewerbsplazen, am Drock a bei de sozialen Medien agesat.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Sdda Firmenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Sdda Firmenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Sdda Firmenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimensiounen & Verpackung: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Tags: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Produktiounstechnologie: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Design Erausfuerderung: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Fuerschung: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiratioun: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Projetdauer: The project started in July 2020 and finished in September 2020 in Jinan, China.
Operatiounsablaf: Brand identity is mainly used in competition venues, print productions and social media.
Patenten: Copyright belong to Sdda(shandong dancesport association),2021.
Teammemberen: Guorong Men