Xiaofengtan Liquor Verpackung fir Likör vum Zhu Hai and Fang Jian

D'Wierk Xiaofengtan Liquor Verpackung fir Likör vum Designer Zhu Hai and Fang Jian ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2022

Xiaofengtan Liquor Verpackung fir Likör

vum Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

11,098

Verifizéierte Präisgewënner

Präisstatus fir #131479 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Xiaofengtan Liquor Verpackung fir Likör

Xiaofengtan ass eng Verpackung fir en héichwäerteg chinesesch Spiritus. D'Fläschform ass vun de keramesche Kréien inspiréiert, déi traditionell an China genotzt goufen fir Likör opzebewahren, an eng einfache Form ëmgeformt déi dem modernen Geschmaach entsprécht. De rondleche Kierper passt sech an d'Hand, wat d'Fläsch einfach ze halen mécht an d'Ausrutschen verhënnert. De golden Deckel huet vertikal Wellelinnen a léisst sech einfach opmaachen. Golden Pünktchen bilden eng Textur souwuel op der Fläsch wéi och op der kompakter Wierfelbox, déi 130 mol 130 mol 135 Millimeter moosst. D'Box ass aus ofbaubarem Pabeier gemaach, an d'reduzéiert Gréisst mannert de Materialverbrauch.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Xiaofengtan Liquor Verpackung fir Likör ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Xiaofengtan Liquor Verpackung fir Likör e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Xiaofengtan Liquor Verpackung fir Likör erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensiounen & Verpackung: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Produktiounstechnologie: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Erausfuerderung: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Fuerschung: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiratioun: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Projetdauer: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operatiounsablaf: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Teammemberen: Hai Zhu
Jian Fang