Gregory Donut Donut Verpackung vum Stora Enso China Packaging

D'Wierk Gregory Donut Donut Verpackung vum Designer Stora Enso China Packaging ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2022

Gregory Donut Donut Verpackung

vum Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

12,745

Verifizéierte Präisgewënner

Präisstatus fir #130936 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Gregory Donut Donut Verpackung

Gregory Donut ass en Verpackungsdesign aus Pabeier fir Donuts, déi als Take-Away-Iessen verkaaft ginn. All visibel Pabeier ass vun Liewensmëttelqualitéit. Den Ärmel ass aus héich reissfestem FBB-Pabeier gefertegt, mat engem Waasser-baséierten matten Lack iwwerzunn, deen d'Tënt schützt, a mat Soja-Tënt vu Liewensmëttelqualitéit bedréckt. Eng Neenzeg-Grad Rotatiounsstruktur erlaabt et der Verpackungsperson, d'Këscht séier ze formen, sou datt d'Verpackung flaach transportéiert ka ginn. All Këscht enthält sechs Donuts, an zwou Ärmelgréissten passen fir sechs oder zwielef Stécker. Marineblo Grafiken mat Donut- an Weess-Illustratiounen erënneren un d'Séemannskultur.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Gregory Donut Donut Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Gregory Donut Donut Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Gregory Donut Donut Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensiounen & Verpackung: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Produktiounstechnologie: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Erausfuerderung: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Fuerschung: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiratioun: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Projetdauer: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operatiounsablaf: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patenten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Teammemberen: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li