Oliveira Almeida Markidentitéit vum Ricardo Filipe Lopes da Silva

D'Wierk Oliveira Almeida Markidentitéit vum Designer Ricardo Filipe Lopes da Silva ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2022

Oliveira Almeida Markidentitéit

vum Ricardo Filipe Lopes da Silva

Client: Oliveira de Almeida Advogados

A' Design Award an Eisen Gewënner an der Kategorie Grafik

10,710

Verifizéierte Präisgewënner

Präisstatus fir #126100 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Oliveira Almeida Markidentitéit

Mat der Missioun déi richteg Saache ze verdeedegen an onschätzbar juristesch Beweiser zesummenzestellen fir effektiv Léisunge fir Clienten ze bréngen, brauch et vill organisatoresch Disziplin a Flexibilitéit. D'Mark stellt dës Efforte gronddlech duer a geet iwwer déi visuell Identitéit eraus. De Logo an e Bürosapparat ze transforméieren setzt net nëmmen d'Pabeieren zesummen, mä hëlleft der Mark och, sech an d'Erënnerung vun de Cliente ze verankeren.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Oliveira Almeida Markidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Oliveira Almeida Markidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Oliveira Almeida Markidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Dimensiounen & Verpackung: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: law, order, tradition, lawyers, law firm, brand, paper clip,
Produktiounstechnologie: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Design Erausfuerderung: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Fuerschung: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspiratioun: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Projetdauer: February 2020 to April 2020 in Curitiba, Brazil
Operatiounsablaf: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Bildnoweis: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.