Beer Mail by Volfas Engelman Craft-Béier-Verpackung vum Bold Brands

D'Wierk Beer Mail by Volfas Engelman Craft-Béier-Verpackung vum Designer Bold Brands ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Beer Mail by Volfas Engelman Craft-Béier-Verpackung

vum Bold Brands

Client: Bold Brands

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #122875 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Beer Mail by Volfas Engelman Craft-Béier-Verpackung

Beer Mail ass en Verpackungsdesign fir eng Palette vu Craft-Béieren. D'Etiketten sinn agerummt wéi Bréifmarken, eng Referenz zum Markennumm an zu der Sammelqualitéit vu Bréifmarken. All Zort dréit eng Collage-Illustratioun, déi Elementer verbënnt, déi op den éischte Bléck onzesummenhänkeg schéngen. D'Zutaten, déi am Béier benotzt ginn, sinn an den Illustratioune verstoppt, sou datt de Konsument no hinne sichen kann. De Béier gëtt a 330 ml Glasfläschen mat digital gedréckten Etiketten an a 500 ml gedréckten Doen verkaaft. Den Design reflektéiert déi kleng Produktiounsquantitéite vun der Palette.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Beer Mail by Volfas Engelman Craft-Béier-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Beer Mail by Volfas Engelman Craft-Béier-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Beer Mail by Volfas Engelman Craft-Béier-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensiounen & Verpackung: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Produktiounstechnologie: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Erausfuerderung: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Fuerschung: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiratioun: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Projetdauer: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operatiounsablaf: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Teammemberen: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Bildnoweis: Illustrations & Visuals: Sandra Ramoskaite