Happetsy Primary Function: Markenidentitéit vum Anamarija Leljak

D'Wierk Happetsy Primary Function: Markenidentitéit vum Designer Anamarija Leljak ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2021

Happetsy Primary Function: Markenidentitéit

vum Anamarija Leljak

Client: Happetsy

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #122375 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Happetsy Primary Function: Markenidentitéit

Happetsy ass eng Markenidentitéit, déi fir eng Firma vun Déiereprodukter erstallt gouf. D'Design kombinéiert en aalen Retro-Stil mat modernem Minimalismus. De Retro-Charakter gëtt duerch d'Faarfpalett, eng handgeschriwwe Schrëftaart an Tupfemuster ausgedréckt. Propper Layouten, oppe Raim an eng Sans-Serif-Schrëftaart bréngen e frëschen, modernen Touch. De Logo verbënnt eng Illustratioun vun enger Kaz an engem Hond mat engem Rechteck, enger Form, déi mat Stabilitéit an Trei verbonnen ass. All Grafike goufe wéi Vektore gezeechent an a RGB-, CMYK- an Pantone-Faarwe geliwwert, fir en eenheetlecht Erscheinungsbild iwwer all Medien ewech.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Happetsy Primary Function: Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Happetsy Primary Function: Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Happetsy Primary Function: Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensiounen & Verpackung: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tags: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Produktiounstechnologie: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Design Erausfuerderung: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Fuerschung: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiratioun: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Projetdauer: The project started in March 2019 and finished in May 2019 in Denmark.
Operatiounsablaf: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Bildnoweis: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.