Yanjing White Beer Béier-Verpackung vum Gen Xu and Feihu Han

D'Wierk Yanjing White Beer Béier-Verpackung vum Designer Gen Xu and Feihu Han ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2021

Yanjing White Beer Béier-Verpackung

vum Gen Xu and Feihu Han

Client: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

11,517

Verifizéierte Präisgewënner

Präisstatus fir #120520 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Yanjing White Beer Béier-Verpackung

Yanjing White Beer ass en Verpackungsdesign fir Fläschen- a Konservebéier. D'Grafike kombinéiere chinesesch a däitsch kulturell Referenzen, mat Faarwen aus enger däitscher Foussballtrikot an Biller vu Malz a Hopfen als Hommage un Däitschland, den Urspronk vum Wäissbéier. Eng schildfërmeg Titelfläch ennerstreecht de Produktnumm a hält d'Layout ausgeglach. D'Konserv entsprécht der Gréisst vun enger duerchschnëttlecher Handfläch fir e sécheren Halt, an d'konesch Fläsch kann op all Héicht gegraff ginn. D'Fläsch ass aus recycelbarem Glas an d'Konserv aus recycelbarem Aluminium.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Yanjing White Beer Béier-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yanjing White Beer Béier-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yanjing White Beer Béier-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensiounen & Verpackung: 67.4*67.4*248mm, 54*54*170mm
Tags: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Produktiounstechnologie: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Design Erausfuerderung: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Fuerschung: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiratioun: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Projetdauer: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operatiounsablaf: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Teammemberen: Feihu Han
Gen Xu
Da Wu