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Pure1 Service Experience Service-Katalog-Websäit vum The Pure1 Team

D'Wierk Pure1 Service Experience Service-Katalog-Websäit vum Designer The Pure1 Team ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Websäit a Webdesign.


SëlwerWeb· 2021

Pure1 Service Experience Service-Katalog-Websäit

vum The Pure1 Team

Client: Pure Storage

A' Design Award an Sëlwer Gewënner an der Kategorie Web

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Den Design

Iwwer Pure1 Service Experience Service-Katalog-Websäit

Pure1 Service Experience ass eng Service-Katalog-Websäit fir Cloud-Späicher a professionell Servicer z'entdecken an ze abonnéieren. All Service gëtt als Kaart op engem responsive Gitter presentéiert, dat sech u verschidde Bildschiermgréisste upasst. Eng Detailsäit weist Uwendungsfäll a Präisser, während AI-ënnerstëtzt Empfehlungen de Clienten hëllefen, Optiounen ze vergläichen. Eng Test- oder Offert-Ufro kann a zwee Klicker gemaach ginn, an den Order Tracker weist de Fortschrëtt vun all Ufro. D'Intentioun ass, d'Abonnéiere vu Business-Servicer sou einfach ze maachen wéi bei engem Streaming-Plang bäizetrieden.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Pure1 Service Experience Service-Katalog-Websäit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Pure1 Service Experience Service-Katalog-Websäit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Pure1 Service Experience Service-Katalog-Websäit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimensiounen & Verpackung
The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Tags
Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Produktiounstechnologie
The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Design Erausfuerderung
The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Fuerschung
The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiratioun
Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Projetdauer
This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Operatiounsablaf
When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Patenten
Pure1® and logo are registered trademarks of Pure Storage
Teammemberen
Pure1 Design, Engineering, and Product team
Bildnoweis
All images and video contents used in this submission are properties of Pure Storage

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Gutt Design verdéngt grouss Unerkennug

Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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