D'Wierk LendMe Markenidentitéit vum Designer Ruis Vargas ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2021

LendMe Markenidentitéit

vum Ruis Vargas

Client: Laika

A' Design Award an Eisen Gewënner an der Kategorie Grafik

13,005

Verifizéierte Präisgewënner

Präisstatus fir #119666 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer LendMe Markenidentitéit

LendMe ass eng Markenidentitéit, déi fir eng Firma entwéckelt gouf, déi um Home-Equity-Marché aktiv ass. D'Logo benotzt eng ikonographesch Struktur, déi op Binärcoden verweist, déi géintenee balancéiert sinn, wat souwuel eng mathematesch Iddi wéi och eng zweesäiteg Bezéiung tëscht der Firma an hire Clienten suggeréiert. D'Faarfpalette ass komplementär, mat Violett als Basisfaarf an Orange a Blo als ënnerstëtzend Téin fir verschidde Messagen a Zilgruppen. D'Uwendungen enthalen Visittekaarten, Ëmschléi, eng institutionell Presentatioun an e Panneau fir eng Stroossebeliichtung.

D'Unerkennung

Iwwer den A' Design Award an Eisen

LendMe Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt LendMe Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. LendMe Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimensiounen & Verpackung: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tags: Brand, logotype, illustration, visual identity, Laika Design
Produktiounstechnologie: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Design Erausfuerderung: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Fuerschung: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspiratioun: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Projetdauer: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Operatiounsablaf: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patenten: Laika Design
Teammemberen: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Bildnoweis: Laika Design