D'Wierk Love Art Kampagn vum Designer Daniel da Hora ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Bronze an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

BronzeReklamm· 2024

Love Art Kampagn

vum Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award an Bronze Gewënner an der Kategorie Reklamm

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Verifizéierte Präisgewënner

Präisstatus fir #119665 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Love Art Kampagn

An hirer éischter Kampagn ënnerhëlt Winghook e muttegt a kënschtlerescht Ënnerhuelen, dat drop ofzielt, eng nohalteg Ausso ze maachen. Andeems eng präzis Fusioun vun digitaler Manipulatioun a kënschtlerescher Reinterpretatioun agesat gëtt, integréiert Winghook berühmt Meeschterwierker aus der Konschtgeschicht a säin Narrativ. Duerch geschéckt Manipulatioun fërdert d'Kampagn d'Zuschauer eraus, Inkongruitéiten mat Präzisioun an Opmierksamkeet fir Detailer z'erkennen. Andeems vertraute Klassiker mat innovativen Dréiungen juxtaposéiert ginn, luet Winghook net nëmmen zur Iwwerleeung an, mä bewäist och seng Kapazitéit bei der Bewahrung vun der Integritéit vu kënschtleresche Schätz.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Love Art Kampagn ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Love Art Kampagn e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Love Art Kampagn erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensiounen & Verpackung: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Produktiounstechnologie: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Erausfuerderung: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Fuerschung: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiratioun: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Projetdauer: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Teammemberen: Creative Director / Designer: Daniel da Hora
Bildnoweis: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.