Surplus Year After Year Verpackung vum Bo Yang

D'Wierk Surplus Year After Year Verpackung vum Designer Bo Yang ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Surplus Year After Year Verpackung

vum Bo Yang

Client: Beijing Bofly Design Co.,LTD

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Surplus Year After Year Verpackung

Dëst ass e Verpackungsdesign fir chinesesche Geescht. Haut zu Daag ass d'exzessiv Verpackung vu Baijiu-Produkter eng ernsthaft Verschwendung a verursaacht Ëmweltverschmotzung. Dofir benotzen de Kastendesign an d'bannenzeg Ënnerlaach bëlleg ëmweltfrëndlech ofbaubar Rohmaterialien. De bloen Waasserflossmuster ass mat engem traditionelle chinesesche Kalligraphiepinsel gemoolt. Zwee gëllen Fësch spillen stromopwaarts an de vertikal gravéierte Waasserripplungen. Et ass eng perfekt Kombinatioun vu traditioneller Kultur a Konschtdesign.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Surplus Year After Year Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Surplus Year After Year Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Surplus Year After Year Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensiounen & Verpackung: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Produktiounstechnologie: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Erausfuerderung: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiratioun: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Projetdauer: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operatiounsablaf: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.