Family Series Baijiu-Verpackung vum Mason Wang

D'Wierk Family Series Baijiu-Verpackung vum Designer Mason Wang ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2021

Family Series Baijiu-Verpackung

vum Mason Wang

Client: Gui Brewery Co., Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

12,576

Verifizéierte Präisgewënner

Präisstatus fir #117380 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Family Series Baijiu-Verpackung

Family Series ass en Verpackungsdesign fir Baijiu mat Maotai-Aroma, entwéckelt fir véier wichteg Liewensevenementer an der traditioneller chinesescher Kultur: Hochzäit, Gebuert, Gebuertsdag a Beforderung. All Verpackung benotzt Rout an Gold, Faarwen déi mat Feieren an Adel verbonne sinn. D'Muster enthalen Luan a Feng fir d'Hochzäit, Kylin fir Kanner, Karpfen a Golddrach fir d'Karriärebeforderung, souwéi Kiefer a wäisse Kranich fir laangt Liewen. Déi dekorativ Fläschendeeler si Zinklegierung am Spritzgussverfahren mat engem Reliefeffekt a Vergoldung. De Verschloss aus zwee Deeler gëtt beim Opmaachen beschiedegt, wat hëlleft, Fälschungen ze verhënneren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Family Series Baijiu-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Family Series Baijiu-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Family Series Baijiu-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensiounen & Verpackung: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Produktiounstechnologie: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Erausfuerderung: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Fuerschung: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiratioun: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Projetdauer: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operatiounsablaf: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Teammemberen: Wuhan Pufan Advertising Co., Ltd