Prow Thai Markenbildung a Verpackung vum Piti Amornlertwattana

D'Wierk Prow Thai Markenbildung a Verpackung vum Designer Piti Amornlertwattana ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Prow Thai Markenbildung a Verpackung

vum Piti Amornlertwattana

Client: Prow Thai

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #116727 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Prow Thai Markenbildung a Verpackung

De Design huet als Zil e frëscht a modernt Bild fir Prow Thai ze kreéieren, eng Mark fir virgin Kokosnëssueleg a Kosmetik, déi vu Landwirte vu Südthailand gegrënnt gouf. Inspiréiert vun der natierlecher Form vun der Kokosnoss, weist d'Verpackung e gepunktent Faarfmuster an eng hell Faarfpalette, déi d'Handwierkskonscht an d'Vitalitéit hannert de Produkter reflektéieren. Den allgemenge wäisse Toun, deen un d'Kokosfleesh erënnert, symboliséiert d'Rengheet, d'Proprietéit an d'biologesch Natur vun der Mark.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Prow Thai Markenbildung a Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Prow Thai Markenbildung a Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Prow Thai Markenbildung a Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensiounen & Verpackung: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Produktiounstechnologie: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Erausfuerderung: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Fuerschung: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiratioun: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Projetdauer: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operatiounsablaf: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Bildnoweis: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com