Organic Rice Täsch vum Kazuo Fukushima and Haruka Takeuchi

D'Wierk Organic Rice Täsch vum Designer Kazuo Fukushima and Haruka Takeuchi ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2022

Organic Rice Täsch

vum Kazuo Fukushima and Haruka Takeuchi

Client: China State Farms Agribusiness Corp

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

32,349

Verifizéierte Präisgewënner

Präisstatus fir #114666 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Organic Rice Täsch

Dëse Projet ass deen d'Gefiller vun den Hiersteller packt déi lecker Reis zu Wuchang maachen. D'Design Iddi ass natierlech gëllenen Teppech. Den Design erstallt, dee mat der Szen assoziéiert ass, wou e grousst Reisfeld gëllen ausgesäit. De Package ass e ofgeschniddene vun engem gëllenen Reisteppech. Also ass d'Vakuum Package Form e Block wéi Wierfel. Zousätzlech ass d'Illustratioun vun enger Int fir d'Biolandwirtschaft ze beweisen. Den Design deen einfach de Wäert vun der Bio-Landwirtschaft zu Wuchang verpackt huet.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Organic Rice Täsch ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Organic Rice Täsch e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Organic Rice Täsch ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensiounen & Verpackung: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tags: Organic, Rice, Package, China, Duck
Produktiounstechnologie: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Design Erausfuerderung: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Fuerschung: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiratioun: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Projetdauer: The project started in September 2019 and finished in September 2020 in Shanghai.
Operatiounsablaf: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patenten: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Teammemberen: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Bildnoweis: Image: Photographer zhu Jie