Kum-Kum Waasserverpackung vum Backbone Branding

D'Wierk Kum-Kum Waasserverpackung vum Designer Backbone Branding ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2021

Kum-Kum Waasserverpackung

vum Backbone Branding

Client: Backbone Branding

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Kum-Kum Waasserverpackung

D'Flasche huet symmetresch Drëpsen op seng véier Säiten, zwee no uewen an zwee no ënnen, déi d'Form vum Waasser a senger dynamescher Ënnerstëtzung formen. Wat de Label a Logo ugeet, huet Backbone Branding eng Kombinatioun vun engem Label an enger gefëllter Fläsch erstallt, déi d'Transparenz an d'Plastizitéit vum Waasser a senger Dynamik weist. De bloe Tint vum Récketikett vermëscht sech harmonesch mat der Fläsch an, dank der Liichtbriechung duerch d'Flëssegkeet, mécht d'Fläsch siichtbar, an de wäisse Logo vun der Mark op der transparenter Etikett gëtt evident wéinst dem blo-getéinte. zréck Label.

D'Unerkennung

Iwwer den A' Design Award an Gold

Kum-Kum Waasserverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Kum-Kum Waasserverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Kum-Kum Waasserverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensiounen & Verpackung: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Produktiounstechnologie: PET bottle
Transparent label
Design Erausfuerderung: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Fuerschung: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiratioun: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Projetdauer: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operatiounsablaf: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Teammemberen: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Bildnoweis: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion