D'Wierk Oink Verpackung vum Designer Studio 33 ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Oink Verpackung

vum Studio 33

Client: Sin Ravnice

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

33,850

Verifizéierte Präisgewënner

Präisstatus fir #110499 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Oink Verpackung

Fir dem Client seng Visibilitéit vum Maart ze garantéieren, gouf e spilleresche Look a Feel ausgewielt. Dës Approche symboliséiert all Markequalitéiten, originell, lecker, traditionell a lokal. D'Haaptziel fir nei Produktverpackungen ze benotzen war d'Clienten d'Geschicht hannert der Zucht vu schwaarze Schwäin ze presentéieren an traditionell Fleesch Delikatesse vun der héchster Qualitéit ze produzéieren. Eng Rei vun Illustratiounen goufen an Linocut Technik erstallt déi Handwierksgeschir weisen. D'Illustratioune selwer presentéieren Authentizitéit an fuerderen de Client un Oink Produkter, hiren Aroma an Textur ze denken.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Oink Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Oink Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Oink Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Dimensiounen & Verpackung: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Tags: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Produktiounstechnologie: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Design Erausfuerderung: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Fuerschung: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspiratioun: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Projetdauer: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Operatiounsablaf: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Patenten: OINK Trademark (2020) Sin Ravnice
Teammemberen: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Bildnoweis: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019