D'Wierk X-Hale Kampagnendesign vum Designer Yiwen Tu ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2021

X-Hale Kampagnendesign

vum Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award an Bronze Gewënner an der Kategorie Grafik

10,199

Verifizéierte Präisgewënner

Präisstatus fir #109267 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer X-Hale Kampagnendesign

X-Hale ass e Kampagnendesign, deen fir eng virtuell Konschtausstellung entwéckelt gouf. D'Kampagne enthält e Logo, Poster, e Banner, en Trailer a grafesch Elementer fir Live-Streaming. Dat haaptvisuellt Element ass eng 2,5D typografesch Struktur. Iriséierend Faarwen ginn agesat fir Liichtegkeet, Fluss a Mystik ze evoquéieren. Vill Elementer, wéi quadratesch Poster a Zitat-Kaarten, sinn mat enger roueger, oteméchter Bewegung animéiert. D'Materialien sinn a verschiddene Formater fir eng Websäit an sozial Medien opbereet. D'Kampagne ënnerstëtzt online Gespréicher tëscht Kënschtler a Publikum wärend der Pandemie.

D'Unerkennung

Iwwer den A' Design Award an Bronze

X-Hale Kampagnendesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt X-Hale Kampagnendesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. X-Hale Kampagnendesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensiounen & Verpackung: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Produktiounstechnologie: 2.5D typography, Iridescent, photoshop, c4d
Design Erausfuerderung: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Fuerschung: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiratioun: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Projetdauer: This is an ongoing project starting in July 2020 in New York and Beijing
Operatiounsablaf: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Teammemberen: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Bildnoweis: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu