Jie Yi Couture Markenidentitéit vum Yiwen Tu

D'Wierk Jie Yi Couture Markenidentitéit vum Designer Yiwen Tu ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2021

Jie Yi Couture Markenidentitéit

vum Yiwen Tu

Client: Jie Yi Couture Studio

A' Design Award an Eisen Gewënner an der Kategorie Grafik

9,986

Verifizéierte Präisgewënner

Präisstatus fir #109125 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Jie Yi Couture Markenidentitéit

Jie Yi Couture ass eng Markenidentitéit déi fir en Couture-Studio zu Shanghai geschaf gouf. Dat chinesescht Zeeche Jie bedeit léisen an dekonstruéieren, wärend Yi eent, Eenheet a Konsequenz bedeit. D'Logo ass mat chinesescher Typografie opgebaut, an Deeler vun de Schrëftzeeche sinn duerch Symboler vun engem Schneiderpop an enger Schéier ersat. Schnëttmuster-Skizzen bilden dat Haaptvisuellt Element, an hir Linnen, Kurven a Notize kreéieren e detailléiert Muster. D'Identitéit gëtt op Verpackungen ugewannt, déi a verschiddene Gréissten ugebueden ginn. D'Design vermëttelt Handwierkskonscht an en halleft-personaliséierten Schneiderdéngscht.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Jie Yi Couture Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Jie Yi Couture Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Jie Yi Couture Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensiounen & Verpackung: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Produktiounstechnologie: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Design Erausfuerderung: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Fuerschung: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiratioun: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Projetdauer: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Operatiounsablaf: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Teammemberen: Independent
Bildnoweis: Yiwen Tu, 2020