Cera Una Volta Wäin Label vum Giovanni Murgia

D'Wierk Cera Una Volta Wäin Label vum Designer Giovanni Murgia ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2021

Cera Una Volta Wäin Label

vum Giovanni Murgia

Client: Cantine Chessa

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #108149 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Cera Una Volta Wäin Label

Cera Una Volta (Once Upon a Time) ass net nëmmen e Wäin, mee och e Sprong an d'Vergaangenheet. Et gouf aus dem Dram gebuer fir e klengen oenologesche Bijou ze kreéieren andeems se d'Léiere vun de Vorfahren an d'Wäibautechnike vun der Vergaangenheet schätzen. D'Iddi vum kreative Konzept vu Wäin erzielt, an der Einfachheet vun der Mäerchenhyperbole gutt vertrueden duerch d'Illustratioun um Label, d'Geschicht vun der Gebuert vun dësem Wäin an déi vun deen et produzéiert huet. De gewielte Stil ass bewosst Mäerchen, fir e Wäin e mageschen Touch ze ginn, dee sech staark vum klassesche Stil vum Vermentino ënnerscheet.

D'Unerkennung

Iwwer den A' Design Award an Gold

Cera Una Volta Wäin Label ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Cera Una Volta Wäin Label eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Cera Una Volta Wäin Label erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensiounen & Verpackung: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tags: wine, packaging, illustration, label design
Produktiounstechnologie: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Design Erausfuerderung: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Fuerschung: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiratioun: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Projetdauer: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Operatiounsablaf: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Teammemberen: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Bildnoweis: 3D Render: Bruno Haver
Photography: Giovanni Murgia