Cut and Paste Branding vum Lisa Winstanley

D'Wierk Cut and Paste Branding vum Designer Lisa Winstanley ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Gold an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

GoldGrafik· 2021

Cut and Paste Branding

vum Lisa Winstanley

Client: Lisa Winstanley

A' Design Award an Gold Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #103530 verifizéieren

Méi entdecken Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Cut and Paste Branding

Dëse Projet Toolkit, Cut and Paste: Preventing Visual Plagiarism, adresséiert en Thema dat jiddereen an der Designindustrie beaflosse kann an awer ass visuell Plagiat en Thema dat selten diskutéiert gëtt. Dëst kéint wéinst der Ambiguitéit sinn tëscht Referenz aus engem Bild ze huelen an dovunner ze kopéieren. Dofir, wat dëse Projet proposéiert ass fir déi gro Beräicher ronderëm visuell Plagiat ze sensibiliséieren an dëst un der Spëtzt vun de Gespréicher ronderëm Kreativitéit ze positionéieren.

D'Unerkennung

Iwwer den A' Design Award an Gold

Cut and Paste Branding ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Cut and Paste Branding eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Cut and Paste Branding erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensiounen & Verpackung: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Produktiounstechnologie: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Erausfuerderung: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Fuerschung: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiratioun: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projetdauer: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operatiounsablaf: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenten: Copyrights belong to Lisa Winstanley, 2020
Teammemberen: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Bildnoweis: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng