Preludes Gemëschte Medien Animatioun vum Matthew Rankin

D'Wierk Preludes Gemëschte Medien Animatioun vum Designer Matthew Rankin ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

EisenFilm· 2020

Preludes Gemëschte Medien Animatioun

vum Matthew Rankin

Client: Matthew Rankin

A' Design Award an Eisen Gewënner an der Kategorie Film

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Elo spenden Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Preludes Gemëschte Medien Animatioun

Buchtext: Preludes ass eng kuerz Animatioun aus gemëschte Medien, déi op dem gläichnumegen Gedicht vum T.S. Eliot baséiert. De Film dauert eng Minutt an aacht Sekonnen a kombinéiert Eliot's Bildsprooch mat enger originaler musikalescher Kompositioun. D'Szenen sinn duerch Thema an Toun verbonnen, anstatt duerch en eenzege visuelle Stil. D'Wierk kombinéiert 2D- an 3D-Animatioun, modelléiert an Cinema 4D, gerendert mat Redshift a komponéiert an After Effects. Loftaufnamen wiesselen op Stroossenniveau, wou Figuren aneneen hannert Écrane laanschtgoen. D'Animatioun reflektéiert iwwer dat modernt Liewen duerch en eeleren Text.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Preludes Gemëschte Medien Animatioun ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Preludes Gemëschte Medien Animatioun eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Preludes Gemëschte Medien Animatioun gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensiounen & Verpackung: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Produktiounstechnologie: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Erausfuerderung: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Fuerschung: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiratioun: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Projetdauer: The project was started 20 December 2019 in New York City and completed in February 2020.
Operatiounsablaf: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Teammemberen: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae