Kt 5g Primary Function: Baussekulptur vum Tist

D'Wierk Kt 5g Primary Function: Baussekulptur vum Designer Tist ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Schéi Kënschten a Konschtinstallatioun Design.

SëlwerSchéi Konscht· 2020

Kt 5g Primary Function: Baussekulptur

vum Tist

Client: Tist

A' Design Award an Sëlwer Gewënner an der Kategorie Schéi Konscht

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Kt 5g Primary Function: Baussekulptur

KT 5G ass eng Grupp vu Bausseskulpturen, déi am Zentrum vu Seoul, Südkorea, opgestallt sinn. D'Skulpturen drécken déi Haaptcharakteristike vun engem 5G-Kommunikatiounsservice aus, nämlech héich Geschwindegkeet, niddreg Latenz a breet Verbindung. Hell Faarwen, Musteren a Pfeilformen representéieren d'Verbindung, d'Geschwindegkeet an de Flux vun Donnéeën, während Drohnen an autonomt Fueren op vertraut Uwendunge vun der Technologie hiweisen. D'Skulpture sinn aus Stolplacke gemaach, déi gebéit a geschweesst goufen, an dann mat Urethanlack fäerdeggestallt goufen. Méi kleng Skulpture déngen och als Bänk, sou datt d'Installatioun e künstleresche Roueplaz laanscht eng belieft Spadséierroute bilt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Kt 5g Primary Function: Baussekulptur ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Kt 5g Primary Function: Baussekulptur e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Kt 5g Primary Function: Baussekulptur ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensiounen & Verpackung: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Produktiounstechnologie: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Erausfuerderung: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Fuerschung: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiratioun: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Projetdauer: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operatiounsablaf: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Teammemberen: TIST, Client : KT and Illustrator : Craig and Karl