Debes Intervenir Sécherheetsposter vum Eduardo Walles

D'Wierk Debes Intervenir Sécherheetsposter vum Designer Eduardo Walles ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2020

Debes Intervenir Sécherheetsposter

vum Eduardo Walles

Client: tApp

A' Design Award an Eisen Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #101449 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Debes Intervenir Sécherheetsposter

Debes Intervenir ass eng Sécherheetsposter-Kampagne fir de Aarbechtsplaz, déi fir eng industriell Anlag entworf gouf. D'Posteren weisen déi korrekt an déi falsch Benotzung vun Tools an Anlagen. All Szen konzentréiert sech op den Moment kuerz virun engem Accident. E Comic-Stil gëtt benotzt fir eng frëndlech a kloer Bindung mat den Aarbechter opzebauen. E gezeechent Charakter féiert d'Personal duerch all Message. D'Konschtwierk gouf mat Vektor-Illustratiounsdoolen gezeechent fir eng organesch a lockert Linn ze behalen, duerno mat Bildbaarbechtungssoftware koloréiert a komponéiert. All Poster gëtt op Styrol gedréckt a mëcht 900 op 600 Millimeter.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Debes Intervenir Sécherheetsposter ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Debes Intervenir Sécherheetsposter eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Debes Intervenir Sécherheetsposter gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensiounen & Verpackung: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Produktiounstechnologie: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Erausfuerderung: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Fuerschung: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiratioun: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Projetdauer: The project started in September 2016 and finished in November 2016 in CDMX.
Operatiounsablaf: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patenten: None, everything was created form scratch.
Teammemberen: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Bildnoweis: None, everything was created form scratch.