HEMA Alliance Firmenidentitéit vum Pedro Panetto

D'Wierk HEMA Alliance Firmenidentitéit vum Designer Pedro Panetto ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2020

HEMA Alliance Firmenidentitéit

vum Pedro Panetto

Client: Pedro Panetto

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #100934 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer HEMA Alliance Firmenidentitéit

HEMA Alliance ass eng Firmenidentitéit, déi fir eng Associatioun entworf gouf, déi Praktiker vun Historeschen Europäesche Kampfkonschten ënnerstëtzt. D'Identitéit enthält 160 Variatiounen vum Symbol, déi aus 40 Schwäert-Designs a véier visuellen Arrangementer geformt sinn. All Schwäert follegt d'Proportiounen vun engem realen historeschen Modell. D'Buschtawen, den Ofstand an d'Symboldiagramm baséieren op dem Golden Schnëtt, deen all Variatioun konsequent hält. All Praktiker kann d'Variatioun auswielen, déi zu senger bevorzugter Trainingsstil a Waff passt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

HEMA Alliance Firmenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt HEMA Alliance Firmenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. HEMA Alliance Firmenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensiounen & Verpackung: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tags: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Produktiounstechnologie: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Design Erausfuerderung: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Fuerschung: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiratioun: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Operatiounsablaf: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Teammemberen: Pedro Panetto.
Francesco Brugnera Teixeira.