D'Wierk Happiness Mooncake Package vum Designer Chao Xu ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2020

Happiness Mooncake Package

vum Chao Xu

Client: La Maison Bakery

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #100696 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Happiness Mooncake Package

Glécklech Mooncake Package ass e Set Kaddo, deen aus fënnef Këschte mat verschiddene Struktur a Grafike besteet. D'Inbetween Kreativ Designteam huet e Bild ofgezeechent wéi d'Lokal de Mëtt vum Hierschtfest feieren, andeems se Chinesesch Styl Illustratioun benotzen. D'Illustratioun weist lokal Gebaier a Mëtt Hierschtaktivitéiten, wéi Racing Draachboot, Bummel. Dëse Kaddo Pack Design handelt net nëmmen als Liewensmëttelcontainer, awer och e Souvenir fir d'Kultur vun der Shien Stad ze förderen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Happiness Mooncake Package ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Happiness Mooncake Package e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Happiness Mooncake Package erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensiounen & Verpackung: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Tags: package design, logo, handrawing, typography
Produktiounstechnologie: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Design Erausfuerderung: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Fuerschung: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiratioun: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Projetdauer: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operatiounsablaf: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patenten: Trademark(2019) La Maison Bakery
Teammemberen: Creative Director: Chao Xu
Illustration: Danlin Zhang
Bildnoweis: Collaterals and graphic design items: Chao Xu
Photography: Inlight