Mao Tai Chun Involucrum Liquoris ab Zeng Li

Opus Mao Tai Chun Involucrum Liquoris a designatore Zeng Li est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Mao Tai Chun Involucrum Liquoris

a Zeng Li

Cliens: Shenzhen YUTO packaging technology co.LTD

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

17,360

Victor Praemii Verificatus

Verifica Statum Praemii pro #99708

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mao Tai Chun Involucrum Liquoris

Mao Tai Chun est consilium involucri pro liquore Sinensi. Lagena ex ceramica viridi opaca facta est, arte imprimendi ad altam temperaturam coctam ornata, et quingentos millilitros continet. Operculum metallicum thema anni muris sequitur et processu excavandi formatur. Arca exterior ex charta speciali colore badio facta est, coloribus punctualibus impressa et bracteatione calida perfecta. Textus et notae culturales simplices et clarae servantur. Consilium notam fatae volantis cum symbolo muris coniungit ut culturam traditionalem Sinensem consumptoribus iunioribus praesentet.

Agnitio

De Praemium A' Design Award Aeneum

Mao Tai Chun Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mao Tai Chun Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mao Tai Chun Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensiones et Involucrum: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Notulae: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Technologia Productionis: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Provocatio Designandi: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Investigatio: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspiratio: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Duratio Operis: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Cursus Operationis: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Membra Turmae: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang