W Atlanta Midtown Compositio Interior Hospitii ab Virserius Studio

Opus W Atlanta Midtown Compositio Interior Hospitii a designatore Virserius Studio est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Ferreum in Categoria Certaminis Hospitalitas.

FerrumHospitalitas· 2020

W Atlanta Midtown Compositio Interior Hospitii

a Virserius Studio

Cliens: Virserius Studio

Victor praemii Praemium A' Design Award Ferreum in Categoria Hospitalitas

17,018

Victor Praemii Verificatus

Verifica Statum Praemii pro #96698

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De W Atlanta Midtown Compositio Interior Hospitii

W Atlanta Midtown est atrium hospitii et taberna potoria in Atlanta, Georgia, Civitatibus Foederatis Americae. Compositio fundatur in praedio et horto secreto personae fictae nomine Arthuri, qui artem et res per longinquas peregrinationes mundi colligit. Atrium et taberna potoria circiter 929 metra quadrata occupant. Supellex ad mensuram facta, pavimenta, opera artis et tegumenta parietum digitalia conclave habitationis et hortum botanicum efficiunt. Cubiculum secretum ad fabulam popularem Mille et Unam Noctes refert et picturam tecti pictam continet. Suggesta gradata cum sedibus amphitheatri modo dispositis operi, sermoni, vel conventibus privatis inserviunt.

Agnitio

De Praemium A' Design Award Ferreum

W Atlanta Midtown Compositio Interior Hospitii victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur W Atlanta Midtown Compositio Interior Hospitii creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. W Atlanta Midtown Compositio Interior Hospitii ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Dimensiones et Involucrum: The lobby and bar measure approximately 929.0304 square metres
Notulae: art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Technologia Productionis: The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Provocatio Designandi: The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Investigatio: To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Inspiratio: The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Duratio Operis: The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Cursus Operationis: In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Membra Turmae: Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Agnitiones Imaginum: Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019