Opus Logothetis Involucrum Ciborum a designatore Antonia Skaraki est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.
AurumInvolucrum· 2021
Logothetis Involucrum Ciborum
Cliens: Logothetis
Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #94668Designum
De Logothetis Involucrum Ciborum
Mater Natura, aeterna inspiratio, ad designationem extraordinariam traditionis moris ducit. Fundus Logothetis in Zakyntho, Graecia, valores et momentum hereditatis Graecae legendaris modo dynamico emergere sinit. Experientia a fundo ad mensam cum magia designationis, narrationis et insignitionis coniungitur. Identitate classica et pura, cum flexura ludica pro auditorio hodierno, involucrum auram calidam praebet quae omnes consumptores ad id obtinendum invitat!
Agnitio
De Praemium A' Design Award Aureum
Logothetis Involucrum Ciborum victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Logothetis Involucrum Ciborum inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Logothetis Involucrum Ciborum cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensiones et Involucrum
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Notulae
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Technologia Productionis
- Glass jars, paper boxes and metal tins.
- Provocatio Designandi
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Investigatio
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiratio
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Duratio Operis
- The project began and finished in 2019 in Athens, Greece.
- Cursus Operationis
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Membra Turmae
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou - Agnitiones Imaginum
- A.S. Advertising, 2019
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