Winetime Seafood Packaging ab Olga Takhtarova

Opus Winetime Seafood Packaging a designatore Olga Takhtarova est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Platinum in Categoria Certaminis Designatio Involucri.

PlatinumInvolucrum· 2020

Winetime Seafood Packaging

a Olga Takhtarova

Cliens: Sot B&d

Victor praemii Praemium A' Design Award Platinum in Categoria Involucrum

988,506

Victor Praemii Verificatus

Verifica Statum Praemii pro #92361

Explora Plura Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Winetime Seafood Packaging

Seafood packaging consilium de Winetime debent fidem plenius ostendunt opus, placabile differrent a competitoribus taneus intellegant. De colore usus est (caeruleo, albo & Aurei collecti) creare vero commendandam momenti elementa ac reflectunt notam positioning. De serie distinguit developed uno conceptu unique ab aliis manufacturers. Of visual notitia belli Et factum est hoc productum potest identify cum varietate serie, et in usus exempla pro packaging photos est magis interesting.

Agnitio

De Praemium A' Design Award Platinum

Winetime Seafood Packaging victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Winetime Seafood Packaging excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Winetime Seafood Packaging opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensiones et Involucrum: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Notulae: seafood, fish, frozen food, packaging, branding
Technologia Productionis: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Provocatio Designandi: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Investigatio: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiratio: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Duratio Operis: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Cursus Operationis: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Agnitiones Imaginum: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com