India Packaging Munus Principale: Involucrum Mercis ab Xiaomi

Opus India Packaging Munus Principale: Involucrum Mercis a designatore Xiaomi est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

India Packaging Munus Principale: Involucrum Mercis

a Xiaomi

Cliens: Xiaomi

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Verifica Statum Praemii pro #92159

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De India Packaging Munus Principale: Involucrum Mercis

India Packaging est ratio involucrorum ad seriem mercium electronicarum consumptivarum in mercatu Indico venditarum creata. Consilium colorum contrarium aurantiacum et nigrum adhibet ad ictum visualem augendum atque ad principalem colorem notae reddendum. Locus propius in singulis capsis identitatem notae fert, ita ut idem stilus per merces diversorum generum ac magnitudinum servetur. Structura perspicua in fronte informationem praecipuam mercis, sententiam et praecipua puncta vendendi exhibet. Singulae capsae ex charta factae, incisae et in formam complicatae sunt.

Agnitio

De Praemium A' Design Award Argenteum

India Packaging Munus Principale: Involucrum Mercis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur India Packaging Munus Principale: Involucrum Mercis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. India Packaging Munus Principale: Involucrum Mercis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensiones et Involucrum: dimension height 30-120, Length 50-95, width 32-50mm
Notulae: electronic, orange, colorful, technology
Technologia Productionis: material: Paper Structure: paper die cut and fold to box.
Provocatio Designandi: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Investigatio: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiratio: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Duratio Operis: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Cursus Operationis: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patentes: Copyrights belong to Xiaomi, 2019
Membra Turmae: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Agnitiones Imaginum: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge