Opus Yo,verde Oleum Oliva a designatore Antonio Cuenca est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Yo,verde Oleum Oliva

a Antonio Cuenca

Cliens: Yo, Verde

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

14,103

Victor Praemii Verificatus

Verifica Statum Praemii pro #91926

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yo,verde Oleum Oliva

Synthesis exercitium huius consilio inspirati classic surrepo dolia. Hoc nomen sumpsit insigne viridis color est licitus, etiam productum illud oleum ad intra. In aciem educit pixelated crucis pharmaceutical Integer eruitur ex corde. Quia sine arte et consilio omniumque sano utitur verbo consociata cum salute et sua contentus.

Agnitio

De Praemium A' Design Award Aeneum

Yo,verde Oleum Oliva victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yo,verde Oleum Oliva rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yo,verde Oleum Oliva necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensiones et Involucrum: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Notulae: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Technologia Productionis: Glass. This bottle is painted in white, and printed in two colours.
Provocatio Designandi: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiratio: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Duratio Operis: The project started in November 2016 and finished in February 2017 in Úbeda.
Cursus Operationis: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Agnitiones Imaginum: Fotógrafo: Balta fotografo