Feira do Alvarinho Vendo Campaign ab Fabio Alves

Opus Feira do Alvarinho Vendo Campaign a designatore Fabio Alves est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2020

Feira do Alvarinho Vendo Campaign

a Fabio Alves

Cliens: MarkaBranka

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

46,597

Victor Praemii Verificatus

Verifica Statum Praemii pro #91133

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Feira do Alvarinho Vendo Campaign

Feira Alvarinho non est in anno sumit vinum, quod pars Moncao in Portugal. Communicare res creata antiquam regni poetica. In nomine proprio et civilisatione studia varia, et regnum Alvarinho singuli quod ita sit Moncao quae cunabula in Alvarinho vinum erat inspiravit in historia reali, locis, et ICONICUS Moncao fabulae proferuntur. Quod maximus challenge ad hoc project est realis historia portant ad agrum ingenium consilio.

Agnitio

De Praemium A' Design Award Argenteum

Feira do Alvarinho Vendo Campaign victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Feira do Alvarinho Vendo Campaign opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Feira do Alvarinho Vendo Campaign creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensiones et Involucrum: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Notulae: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Technologia Productionis: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Provocatio Designandi: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Investigatio: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiratio: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Duratio Operis: From February to July 2019, in Moncao, Portugal.
Cursus Operationis: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Membra Turmae: Fabio Alves
Marcio da Rocha
Rafael Pereira
Agnitiones Imaginum: MarkaBranka, 2019