East Side Italian Artis Cervisiam ab Roberto Terrinoni

Opus East Side Italian Artis Cervisiam a designatore Roberto Terrinoni est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

East Side Italian Artis Cervisiam

a Roberto Terrinoni

Cliens: Roberto Terrinoni

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,947

Victor Praemii Verificatus

Verifica Statum Praemii pro #88185

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De East Side Italian Artis Cervisiam

A artis cervisiam in oppidum parvum in media Italia, omnis dolor est fabula, fabula omnibus est: et nuntiaverunt in pittacio adornata sunt. Ut etiam ingenio esse elegans et Aliquam ultrices scelerisque concedit, ut ars aliquid inserere, quod elementa visual identity de productum optatum eo spectabant, ut quae ad significatione nominis, in cervisia et ejus ope typologiae rebus. Logo consilio et qui sic repraesentat suam corporatum identitatem, figura fundatur super simplex. Et hoc est figura ex Conscidisti-expressi in alea pittaciis ex uno omne ab Systema symbolorum cervisia et supellex varia ad usus customization qui tam caduceo.

Agnitio

De Praemium A' Design Award Aeneum

East Side Italian Artis Cervisiam victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur East Side Italian Artis Cervisiam rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. East Side Italian Artis Cervisiam necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensiones et Involucrum: 8,5x9 cm
Notulae: beer, collage, packaging, label, italy,
Technologia Productionis: Paper, off-set print, screen printing polishing
Provocatio Designandi: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Investigatio: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiratio: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Duratio Operis: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Cursus Operationis: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Agnitiones Imaginum: video by east side brewing