Opus MAU Vegas 2019 Res a designatore Shreya Gulati est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Ferreum in Categoria Certaminis Publicitas.

FerrumPublicitas· 2020

MAU Vegas 2019 Res

a Shreya Gulati

Cliens: Houndstooth

Victor praemii Praemium A' Design Award Ferreum in Categoria Publicitas

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Victor Praemii Verificatus

Verifica Statum Praemii pro #88163

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De MAU Vegas 2019 Res

Mobile Apps Unlocked MAU Vegas vel est ducens mundi mobilis apps eventu. Silicon Valley trahit ex brands maximus inter Spotify, linteum ustum Lyft, et MailChimp Genie, ut nominat paucis. Houndstooth datum negotium conceptualizing, cogitans exsequenda totum processum est visum digitales ante annum 2019. fore gemino impulsu terminos tech loco constituunt systema potuere ut visuals universum hauriret audientibus in usum holistically.

Agnitio

De Praemium A' Design Award Ferreum

MAU Vegas 2019 Res victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur MAU Vegas 2019 Res creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. MAU Vegas 2019 Res ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Notulae: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Technologia Productionis: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Provocatio Designandi: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Investigatio: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiratio: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Duratio Operis: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Cursus Operationis: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Membra Turmae: Shyamlee Jagtap