Mirzam: Monsters Collection Scelerisque Packaging ab Backbone Branding

Opus Mirzam: Monsters Collection Scelerisque Packaging a designatore Backbone Branding est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Mirzam: Monsters Collection Scelerisque Packaging

a Backbone Branding

Cliens: Backbone Branding

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #86552

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mirzam: Monsters Collection Scelerisque Packaging

Scelerisque fabri ex UAE (Dubai) opus notans pro faba faba-ad-barbara. A nominatio et identitate ad productum consilium et packaging, manipulus unumquodque elementum destinavit cum fabulae circa totum conceptum teneant. Notam itinerum per orientem antiquum secundum itinera oceani oblita et itinera facta sunt. Iter de una regione ad aliam, monstris occurrens et characteribus fabulosis. Consilium packaging est illusio itineris inter mythos et rem.

Agnitio

De Praemium A' Design Award Aureum

Mirzam: Monsters Collection Scelerisque Packaging victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Mirzam: Monsters Collection Scelerisque Packaging inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Mirzam: Monsters Collection Scelerisque Packaging cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensiones et Involucrum: Width 31 mm x Depth 1 mm x Height 61 mm
Notulae: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Technologia Productionis: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Provocatio Designandi: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Investigatio: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiratio: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Duratio Operis: January-September 2015, Yerevan, Armenia
Cursus Operationis: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentes: Copyrights belong to Mirzam Chocolate Makers
Membra Turmae: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Agnitiones Imaginum: All Photo Credits to Bacbkone Branding