Pastry Gift Box Donum Archa ab Fudesign - Kazuo Fukushima

Opus Pastry Gift Box Donum Archa a designatore Fudesign - Kazuo Fukushima est victor maxime honoratus praemii praestigiosissimi 2019 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2019

Pastry Gift Box Donum Archa

a Fudesign - Kazuo Fukushima

Cliens: Shanghai Yuyuan（group）co. Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

29,895

Victor Praemii Verificatus

Verifica Statum Praemii pro #77858

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pastry Gift Box Donum Archa

Mr Qiao est pistorium notam Yu Yuan. Notam intendit dilatare et generare bonum oris scaenarum macula et urbem Shanghai. Consilium inspiratio provenit ex architectura historica Shanghai, unicam culturam repraesentat. Creatricis consilium quintae essentiae architecturae hausit, quae figurae veteris Shanghai stili figuralis esse potuit, cum stilo moderno mixta. Involucrum donum facit peregrinatores ad proprium loci emolendum.

Agnitio

De Praemium A' Design Award Argenteum

Pastry Gift Box Donum Archa victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pastry Gift Box Donum Archa opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pastry Gift Box Donum Archa creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensiones et Involucrum: Width 250 mm x Depth 250 mm x Height 32 mm
Notulae: Food, Package, Logo, Old Shanghai,
Technologia Productionis: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Provocatio Designandi: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Investigatio: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiratio: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Duratio Operis: The project started in November 2018 in Shanghai and finished in January 2019.
Cursus Operationis: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Membra Turmae: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing