The Sands Wine Labels Vinum ab Giovanni Murgia

Opus The Sands Wine Labels Vinum a designatore Giovanni Murgia est victor maxime honoratus praemii praestigiosissimi 2018 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2018

The Sands Wine Labels Vinum

a Giovanni Murgia

Cliens: Cantina Li Duni

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

19,745

Victor Praemii Verificatus

Verifica Statum Praemii pro #67776

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Sands Wine Labels Vinum

Ad Consilium ad animadverto haec tanguntur manifeste in research fuerit peracta, excudendi est ars materiae et graphic electiones, potest repraesentare valoribus quibusdam erant, in quibus historiae atque illum ipsum agrum his nati sunt, vindemiæ defæcatæ. Ex quibus ratio procedit ratio vinorum Labels: harena. Quod vitium procul a excrescunt arena maris potiebantur. Fit cum huiusmodi ars tolle cupidinem EMBOSSING arena rhoncus hortis. Et tres simul nibh winery consilium exhibentes munus.

Agnitio

De Praemium A' Design Award Ferreum

The Sands Wine Labels Vinum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur The Sands Wine Labels Vinum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. The Sands Wine Labels Vinum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensiones et Involucrum: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Notulae: wine, label, packaging, wine label design
Technologia Productionis: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Provocatio Designandi: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Investigatio: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiratio: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Duratio Operis: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Cursus Operationis: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentes: No copyrights on this project
Membra Turmae: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Agnitiones Imaginum: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver