Fortune Express Involucrum Baijiu ab Yao Wu

Opus Fortune Express Involucrum Baijiu a designatore Yao Wu est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2026

Fortune Express Involucrum Baijiu

a Yao Wu

Cliens: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

7,184

Victor Praemii Verificatus

Verifica Statum Praemii pro #182337

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fortune Express Involucrum Baijiu

Fortune Express est designatio involucri pro baijiu, vino spirituoso Sinensi. Capsa tecto fastigiato instructa 280 per 150 per 230 millimetra metitur atque ab imo aperitur. Sublatis singulis valvis interioribus, quinque lagoenae apparent, quarum quaeque diversum Deum Divitiarum colore quinque Elementorum ornatum ostendit. Sub lagoenis quinque capsulae caecae villosae positae sunt, quae discissae parvas figuras stilizatas revelant. Capsa exterior bractea impressa perfecta est, et pittacia arte digitali imprimuntur. Pupae villosae ex fibra polyestere molli factae sunt, singulis acu pictis exornatae.

Agnitio

De Praemium A' Design Award Aeneum

Fortune Express Involucrum Baijiu victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Fortune Express Involucrum Baijiu rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Fortune Express Involucrum Baijiu necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensiones et Involucrum: Length 280mm x Width 150mm x Height 230mm
Notulae: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Technologia Productionis: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Provocatio Designandi: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Investigatio: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiratio: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Duratio Operis: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Cursus Operationis: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patentes: /
Membra Turmae: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Agnitiones Imaginum: /