Tao Hua Ji Involucrum Capsae Donariae ab Zhou Jingkuan

Opus Tao Hua Ji Involucrum Capsae Donariae a designatore Zhou Jingkuan est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2026

Tao Hua Ji Involucrum Capsae Donariae

a Zhou Jingkuan

Cliens: Dong'e E Jiao

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

17,093

Victor Praemii Verificatus

Verifica Statum Praemii pro #181701

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tao Hua Ji Involucrum Capsae Donariae

Tao Hua Ji est involucri capsae donariae designatio pro cibo leviore qui cutem alere iuvat et feminis destinatur. Flos persicae roseus, tribus dimensionibus efflorescens, praecipuum elementum visuale praebet, nomen notae eiusque bona visualia referens. Inauratio et impressio anaglyptica petalis texturam stratis compositam tribuunt, quae etiam e longinquo in pluteis tabernarum refertis conspicua manet. Ansa facilem gestationem praebet, ita ut capsa donis dandis apta sit. Intus, stratum perlucidum ex PET exornatur figuris impressis atque praecipuis producti proprietatibus.

Agnitio

De Praemium A' Design Award Argenteum

Tao Hua Ji Involucrum Capsae Donariae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tao Hua Ji Involucrum Capsae Donariae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tao Hua Ji Involucrum Capsae Donariae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensiones et Involucrum: 430*100*255mm
Notulae: TAO HUA JI
Technologia Productionis: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Provocatio Designandi: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Investigatio: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiratio: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Duratio Operis: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Cursus Operationis: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patentes: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Membra Turmae: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Agnitiones Imaginum: Zhou Jingkuan（Creator）