Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum ab Kazuo Fukushima and Aya Tanaka

Opus Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum a designatore Kazuo Fukushima and Aya Tanaka est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2026

Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum

a Kazuo Fukushima and Aya Tanaka

Cliens: Meiji China Investment Co.,Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #179695

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum

Hoc involucri potionum consilium classicum lac theae nigrae per expressionem graphicam recentiorem denuo interpretatur. Motiva ornamentalia tradita in perpetuum involucri exemplar abstrahuntur, quod conspicuitatem ex omnibus angulis auget atque fluxum visualem numerosum creat. Titulus medius structus claritatem et ordinem constituit, divitias ornamentales cum legibilitate aequans. Consilium praesentiam expolitam at affabilem praebet, agnitionem firmam in pluteo et constantiam visualem per varia loca venalia certam reddens.

Agnitio

De Praemium A' Design Award Argenteum

Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Heritage Wrap Beverage Packaging Munus Primarium: Involucrum Potionum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensiones et Involucrum: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Notulae: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Technologia Productionis: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Provocatio Designandi: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Investigatio: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiratio: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Duratio Operis: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Cursus Operationis: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Membra Turmae: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Agnitiones Imaginum: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD