Shangze Fruit Music Farm Capsa Donaria ab Enfonad

Opus Shangze Fruit Music Farm Capsa Donaria a designatore Enfonad est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2026

Shangze Fruit Music Farm Capsa Donaria

a Enfonad

Cliens: Datong City Dongtian Mining Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

7,761

Victor Praemii Verificatus

Verifica Statum Praemii pro #175429

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shangze Fruit Music Farm Capsa Donaria

Shangze Fruit Music Farm capsa donaria est lycopersicis destinata, in formam machinae phonocasetarum antiquae efficta. Picturae, colores et structura stilum visualem annorum ab MCMLX ad MCMLXXX in memoriam revocant. Modulus musicus, cum capsa aperitur, excitatur, hymnum notae mercatoriae e cantico classico accommodatum canens. Illustrationes planae radiophonorum, machinarum sutoriarum, voluminum pellicularum et flabellorum e foliis palmae adhibentur, una cum persona notae mercatoriae Fanxi nomine. Cavitates intus ad formam lycopersici factae fructus continent eosque inter transportationem tuentur. Color aurantius ut primarius adhibetur ad emptores iuniores alliciendos.

Agnitio

De Praemium A' Design Award Aeneum

Shangze Fruit Music Farm Capsa Donaria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Shangze Fruit Music Farm Capsa Donaria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Shangze Fruit Music Farm Capsa Donaria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Dimensiones et Involucrum: 4000*3000px
Notulae: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Technologia Productionis: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Provocatio Designandi: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Investigatio: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Inspiratio: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Duratio Operis: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Cursus Operationis: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Membra Turmae: Yifeng Qu,
Hanxiao Wang