Moutai Prince Involucrum Lagoenae Liquoris Spirituosi ab Chengdu Wanjiazu Technology Co., Ltd

Opus Moutai Prince Involucrum Lagoenae Liquoris Spirituosi a designatore Chengdu Wanjiazu Technology Co., Ltd est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2025

Moutai Prince Involucrum Lagoenae Liquoris Spirituosi

a Chengdu Wanjiazu Technology Co., Ltd

Cliens: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

192,019

Victor Praemii Verificatus

Verifica Statum Praemii pro #169050

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Moutai Prince Involucrum Lagoenae Liquoris Spirituosi

Moutai Prince est involucri designatio pro lagoena spirituum Sinensium quingentorum millilitrorum. Basis lagoenae formam curvam a siliqua sesami mutuatur, et pars superior florem sesami florentem imitatur. Operculum in formam litterae T factum ornamenta petalorum sesami cum imagine quinque gruum coniungit. Operculum arte metalli caelati factum est, quae texturam tribus dimensionibus subtiliter expressam efficit. Basis textura holoserica perficitur, quae manu tenenti iucunda est. Ratio colorum elegantem colorem embammatis cum tonis aeneis et auratis adhibet. Titulus obliquus in fundo purpureo wisteriae ornamentis spicarum tritici aureis circumdatur.

Agnitio

De Praemium A' Design Award Aureum

Moutai Prince Involucrum Lagoenae Liquoris Spirituosi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Moutai Prince Involucrum Lagoenae Liquoris Spirituosi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Moutai Prince Involucrum Lagoenae Liquoris Spirituosi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensiones et Involucrum: A bottle contains 500ml
Notulae: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Technologia Productionis: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Provocatio Designandi: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Investigatio: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiratio: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Duratio Operis: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Cursus Operationis: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Membra Turmae: General Manager and Design Director: Jingan Jia