Potamya Designatio Involucri ab Ebru Sile Goksel and Ipek Eris Ugurlu

Opus Potamya Designatio Involucri a designatore Ebru Sile Goksel and Ipek Eris Ugurlu est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Productum Sustinibile.

AesProductum Sustinibile· 2025

Potamya Designatio Involucri

a Ebru Sile Goksel and Ipek Eris Ugurlu

Cliens: Studio Born

Victor praemii Praemium A' Design Award Aeneum in Categoria Productum Sustinibile

34,122

Victor Praemii Verificatus

Verifica Statum Praemii pro #168467

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Potamya Designatio Involucri

Potamya, in cultura Mesopotamiae antiqua radicata, origine agriculturae, cum historia profunde connectitur dum sustentabilitatem hodiernam amplectitur. Ut signum naturale et biologicum, offert pastam e leguminibus omnino sine glutine et veganam cum innovatione sustentabili facili usu. Systema novum mensurationis removibile iaciuram minuit, operculum superius in poculum mensuratorium integratum rursus utibile transformans. Potamya hereditatem cum aditu hodierno perfecte coniungit, involucrum practicum, rursus utibile iaciuramque minuens praestans.

Agnitio

De Praemium A' Design Award Aeneum

Potamya Designatio Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Potamya Designatio Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Potamya Designatio Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Dimensiones et Involucrum: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Notulae: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Technologia Productionis: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Provocatio Designandi: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Investigatio: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspiratio: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Duratio Operis: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Cursus Operationis: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Membra Turmae: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Agnitiones Imaginum: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin