Flutter Involucrum Florum ab Morvarid Hashemi

Opus Flutter Involucrum Florum a designatore Morvarid Hashemi est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2025

Flutter Involucrum Florum

a Morvarid Hashemi

Cliens: My Way Design Company

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,079

Victor Praemii Verificatus

Verifica Statum Praemii pro #167677

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Flutter Involucrum Florum

Flutter usum productorum naturae nocivorum, qualia sunt laminae plasticae, in industria involucri florum minuere conatur. Hoc productum ergonomicum flores facile portare praestat fasciculique pondus minuit. Conformatio bionica alis papilionum inspirata, exemplar conceptuale phantasticumque fingens, efficit ut, dum flores portantur, spectator e fronte intuens flores supra alas expositos conspicere possit. Papilio ipse, ut libertatis symbolum, etiam in huius involucri conformatione cernitur.

Agnitio

De Praemium A' Design Award Aeneum

Flutter Involucrum Florum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Flutter Involucrum Florum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Flutter Involucrum Florum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.
Dimensiones et Involucrum: The product is available in two sizes: 760 mm x 580 mm, with a 25 mm height difference between the two wings, and an 85 mm diameter hand hole. The smaller size is 100 mm smaller than the original design, except for the hand hole. The special design of the product and the use of 180-gram organic Kraft paper made in Iran reduce the likelihood of the bag tearing and prevent creasing.
Notulae: Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,
Technologia Productionis: For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color.
The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design.
After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper.
Provocatio Designandi: The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.
Investigatio: Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.
Inspiratio: The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Duratio Operis: The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.
Cursus Operationis: Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.
Agnitiones Imaginum: Image #1: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #2: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #3: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #4: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.