Foogo Conformatio Involucri ab Jiwon Jung

Opus Foogo Conformatio Involucri a designatore Jiwon Jung est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2025

Foogo Conformatio Involucri

a Jiwon Jung

Cliens: Hongik University

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

13,247

Victor Praemii Verificatus

Verifica Statum Praemii pro #167596

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Foogo Conformatio Involucri

Foogo est conceptus involucri inspiratus plaustris cibariis Coreanis, originalitatem, mobilitatem conformationemque usui aptam ostendens. Ad similitudinem plaustri cibarii minoris formatus, ab involucris capsularibus consuetis discedit ut spiritum cibi viarii Coreani referat. Varia genera plaustrorum—caravanas, vehicula minora, remulcosque—comprehendens, venustam vim dynamicam cibi animae Coreanae capit. Ansa separabilis portabilitatem facilitatemque usus confert. Elementa traditionalia cum exhibitione moderna miscens, Foogo experientiam visualem immersivam praebet et quasi pons culturalis fungitur, fabulam affectumque cibi Coreani communicans.

Agnitio

De Praemium A' Design Award Ferreum

Foogo Conformatio Involucri victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Foogo Conformatio Involucri creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Foogo Conformatio Involucri ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimensiones et Involucrum: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Notulae: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Technologia Productionis: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Provocatio Designandi: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Investigatio: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiratio: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Duratio Operis: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Cursus Operationis: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patentes: This work is all original images not copyrighted.
Membra Turmae: Design Director : Jiwon Jung
Agnitiones Imaginum: This work is all original images not copyrighted.