Joy To Go Involucrum ab Du Qingyu and Zhang Jun

Opus Joy To Go Involucrum a designatore Du Qingyu and Zhang Jun est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2025

Joy To Go Involucrum

a Du Qingyu and Zhang Jun

Cliens: Joy Studio

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

11,920

Victor Praemii Verificatus

Verifica Statum Praemii pro #165104

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Joy To Go Involucrum

Involucra traditionis cibi celeris "Joy To Go" personam parvam amoenam nomine Joy cum cibo integrānt, compositionem cohaerentem per totum systema involucrorum creantia. Haec elementa ludibunda non solum oblectationis causa designata sunt, sed etiam modum aperiendi involucri indicant. Exempli gratia, persona cum pastillo carneo super caput in involucro pastilli carnei monstratur. Plura ingredientia pastilli carnei paulatim videri possunt tantum postquam utentes operculum aperiunt. Praeterea, involucra rursus adhiberi possunt, cum figurae decorativae avelli possint ad signacula librorum creanda, quod conscientiam ambientalem promovere adiuvat.

Agnitio

De Praemium A' Design Award Ferreum

Joy To Go Involucrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Joy To Go Involucrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Joy To Go Involucrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensiones et Involucrum: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Notulae: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Technologia Productionis: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Provocatio Designandi: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Investigatio: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspiratio: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Duratio Operis: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Cursus Operationis: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Membra Turmae: Du Qingyu
Zhang Jun
Agnitiones Imaginum: Du Qingyu