Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum ab Yiqi Tang and Zona Yuechen Guan

Opus Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum a designatore Yiqi Tang and Zona Yuechen Guan est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2025

Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum

a Yiqi Tang and Zona Yuechen Guan

Cliens: Brown Brothers

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

13,099

Victor Praemii Verificatus

Verifica Statum Praemii pro #164761

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum

Editio Limitata Brown Brothers est involucrum vino spumanti moscato fructuoso destinatum. Series tres varietates complectitur, quae mane, crepusculum et mediam noctem repraesentant. Atramentum odoratum cuique varietati adhibetur, ita ut fragrantia tempori electo conveniens emittatur. Colores vividi et exempla vivacia conventum aestivum tropicum et notionem congressionis revocant. Ampulla est forma solita 750 ml, ex vitro reciclabili facta, et graphicis praestantibus ac diuturnis impressa. Propositum erat ut involucrum tam visui quam odoratui gratum fieret.

Agnitio

De Praemium A' Design Award Ferreum

Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Brown Brothers Limited Edition Munus Vinariae Ampullae Involucrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensiones et Involucrum: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Notulae: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Technologia Productionis: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Provocatio Designandi: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Investigatio: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiratio: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Duratio Operis: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Cursus Operationis: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Membra Turmae: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Agnitiones Imaginum: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.