Stickman Munus Primarium: Identitas Notae Mercatoriae ab Yitian Zeng

Opus Stickman Munus Primarium: Identitas Notae Mercatoriae a designatore Yitian Zeng est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2025

Stickman Munus Primarium: Identitas Notae Mercatoriae

a Yitian Zeng

Cliens: Stickman

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

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Designum

De Stickman Munus Primarium: Identitas Notae Mercatoriae

Textus Libri: Stickman est identitas notae mercatoriae ad tabernam theae bullatae in Kansas City destinata. Identitas fundatur in persona amica quae duas praecipuas mercaturas tabernae repraesentat, theam bullatam et cibos veruculis assos. Opus arte illustrationis digitalis et pictura vectoriali confectum est, ita ut consilium sine claritatis detrimento magnitudine variari possit. Stickman apparet in vexillis, signo illuminato, praecinctoriis, velis, poculis, fistulis potatoriis et sacculis ad cibum deferendum, ex metallo, textili et polypropyleno factis. Propositum est aspectus calidus et omnibus accessibilis visitatoribus cuiusvis aetatis.

Agnitio

De Praemium A' Design Award Ferreum

Stickman Munus Primarium: Identitas Notae Mercatoriae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Stickman Munus Primarium: Identitas Notae Mercatoriae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Stickman Munus Primarium: Identitas Notae Mercatoriae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensiones et Involucrum: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Notulae: branding, shop, packaging design, illustration
Technologia Productionis: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Provocatio Designandi: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Investigatio: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiratio: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Duratio Operis: The project was done within 8 months and was launched officially in May 2024.
Cursus Operationis: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Agnitiones Imaginum: Image: Yitian Zeng, 2024.