Opus Guotai Longjiu Zuncang Involucrum Baijiu a designatore Ying Song Brand Design Shenzhen Co., Ltd est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Guotai Longjiu Zuncang Involucrum Baijiu

a Ying Song Brand Design Shenzhen Co., Ltd

Cliens: Guizhou Guotai Liquor Group Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #161485

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Guotai Longjiu Zuncang Involucrum Baijiu

Guotai Longjiu Zuncang est involucri designatio pro Baijiu Sinico pretiosissimo, in regione fluminis Chishui producto. Figura aurea centralis flumen Chishui per Altiplanum Yunnan-Guizhou fluens et draconem per nubes moventem revocat. Lagena fictilis instar sigilli imperialis iaspidis formata est et operculo metallico a summo clauditur. Sericum textum, textile Sinicum traditionale, tesseram efficit et pannum vestium draconis imperialis revocat. Lineae draconis manu ductae in data punctorum pro texendi machina conversae sunt. Lagena mensuram 90 per 90 per 215 millimetrorum habet.

Agnitio

De Praemium A' Design Award Aeneum

Guotai Longjiu Zuncang Involucrum Baijiu victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Guotai Longjiu Zuncang Involucrum Baijiu rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Guotai Longjiu Zuncang Involucrum Baijiu necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimensiones et Involucrum: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Notulae: Chinese Baijiu packaging, packaging design
Technologia Productionis: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Provocatio Designandi: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Investigatio: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiratio: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Duratio Operis: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Cursus Operationis: Bottle with metal cap from top
Membra Turmae: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Agnitiones Imaginum: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,